How Can Reliable Media Asset Tracker Solutions Improve Out of Home Media Monitoring in India? – OOH Audit
The success of the campaign in a rapidly evolving Out of Home (OOH) industry in India boils down to accountability and transparency. As brands continue to invest in their outdoor properties, such as billboards, wall paintings, transit advertisements, kiosks and digital displays, there is a greater imperative than ever to place more emphasis on guaranteed media asset locator solutions.
Brands are likely to be pilferaged, have poor visibility, wrong site data, and non-compliance problems, all of which are draining ROI unless closely monitored. Here is where OOH Audit solutions can make a measurable contribution. Advertisers should be confident that everything is going as planned because with site verification, display tracking, geotagging and asset monitoring tools, everything is in place.
The article explains why reliable media asset tracker solutions should be used to improve OOH media tracking in India, why every brand should use them, and what are the advantages they have in terms of ROI, compliance, and accuracy of campaign.
What Are Media Asset Tracker Solutions?
Media asset tracker solutions are dedicated purpose monitoring system with an aim of:
Control physical media, such as billboards, posters, wall paintings, kiosks and transit media.
Location and visibility based on geo-tagged, time-stamped evidence.
Ensure that vendors of media follow through on their promises.
Provide real time campaign information to aid decision making.
Brands will get end-to-end control over their outdoor advertisements with field teams, AI-based tracker technology, and online dashboards.
The explanation of why India needs a credible Tracking Media Monitoring.
The Indian OOH market is huge and highly fragmented, and its assets are concentrated in urban hubs, Tier-2/3 cities, and rural. Challenges include:
False reporting by vendors.
Lost, damaged or harvested remote assets.
Weak vision (due to obstruction) (trees, poles, buildings).
Stealing and failure to comply especially on BTL and wall painting campaigns.
This is a mixed landscape that cannot be inspected by hand. This is why reliable asset tracking solutions are significant–it gives you a record of performance and eliminates the guesswork.
The Way OOH Audit offers Asset Tracker Solutions that are trustworthy.
Outdoor media monitoring and audits in India are preferred to be done by OOH Audit. Their solutions include:
- Site Verification
Linguistic validation of the physical location of OOH locations.
Bases its evidence on time stamped geo-tagged photographs.
Asset size, position and state.
Provides guarantees that brand creatives are where they need to be.
Finds missing, damaged or incorrect displays.
Monitors campaigns in a number of areas.
Geotagging Services
Finds the exact GPS positions of assets.
Helps to map campaign coverage in towns and in rural areas.
Provides an audit of the brands.
Physical Asset Monitoring
Tracks OOH inventory health: wear, damage or obstructions.
Locates long term placements like wall paintings or kiosk.
References to theft or vandalism are detected on the fly.
Individual Dashboards & Reports.
Delivers real-time dashboards, Excel sheets or PDFs.
Lack of adherence to indicators of status (green/yellow/red).
Facilitates decision-making based on facts to optimise campaign.
Advantages of Reliable Media asset tracker Solutions.
OOH Spending Transparency.
Brands have checked the site data and are aware of where their money is being spent.
Proof of Performance
Checks suppliers to confirm that they deliver on commitments – no ghost assets or fraud reporting.
Higher ROI on Campaigns
By eliminating wastage brands can maximize budgets on placements that matter.
On-the-fly surveillance of the whole of India.
It is found in metros, semi-urban and rural markets.
Faster Decision-Making
Tweaking and remedial actions of campaigns are based on real-time access to authenticated information.
Risk Mitigation
Reduces lawsuits and losses by complying with vendors.
Real-World Use Case
FMCG Roll-Out in Tier-2 Cities
One of the leading brands in the FMCG implemented wall paint and kiosk marketing in 200 or more Tier-2 and rural towns. According to OOH Audit, they discovered that with the tracker solutions, they discovered:
15% of listed sites did not exist.
A tenth of the displays were stolen or damaged.
Approved data implied that the brand renegotiated payments with vendors, reallocated budgets and 90% visibility improvement saved the brand millions of wasteful payments.
Why Choose OOH Audit?
Pan-India Presence – in the big cities and towns.
Tracking GPS, mobile apps and dashboards that are technology based.
Expert Audit Teams – these are professionals who are trained to ensure accuracy of data.
Individualized Solutions – between high level auditing and big country standardization.
Verified Effectivity – believable in the best Indian and global brands.
Question 1: What do you believe to be a good media asset tracker solution?
A: Geo-tagged evidence, evidence with time, independent verification and real-time reporting makes it reliable to verify the accuracy of data and transparency.
Q2: Can these solutions be used to track campaigns in rural India?
A: Yes. The offline field network and tools of OOH Audit allow field audit of rural and inaccessible regions with poor connectivity.
Q3: How often to monitor OOH campaigns?
A: Checking of campaigns must preferably be observed when a campaign is launched, in the middle of the campaign and when the campaign is completed. Long term assets like wall paintings should be checked periodically (monthly/quarterly).
Q4: Will solutions help to negotiate with vendors?
A: Absolutely. Authenticated information helps brands to renegotiate price, to claim a refund where non-conformity occurs, and to negotiate realistic pricing.
Q5: Are there any asset tracker solutions which can be connected to brand dashboards?
A: Yes. OOH Audit provides a set of bespoke APIs and reports that can be integrated with an existing brand MIS or a campaign tracking dashboard.
Final Thoughts
Media asset tracker is no longer a luxury in the competitive OOH advertising market in India. They are able to introduce transparency, accuracy and accountability in a way that the brands pay what is real and what achieves outcome.
OOH Audit knowledge of site verification, display tracking, geotagging, and physical asset tracking allows brands to run campaigns with more confidence, invest more successfully, and with a higher ROI.
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